Why your experience may be working against you

There’s a quiet yet unsettling trend in the corporate world—Gen X workers, those born between 1965 and 1980, are finding themselves pushed out of high-level positions as companies opt for younger, cheaper talent. Once viewed as the backbone of many organizations, this hardworking generation is now feeling the pressure of ageism. Companies are not only looking to cut costs but also seeking new blood that’s more digitally native and “moldable.”

Why Is This Happening?

At its core, the issue is about cost and perception. Hiring younger employees is often cheaper, and there’s a widespread assumption that younger workers are more in tune with the fast pace of today’s technological shifts. In contrast, Gen X employees may be perceived as more set in their ways, resistant to change, or even nearing retirement, making them seem like risky long-term investments​.

However, that perception couldn’t be more wrong. Many Gen Xers are just hitting their professional prime and are not ready to slow down. In fact, according to recent surveys, 79% of Gen X employees feel overlooked, with younger workers being promoted at faster rates.

But here’s the twist: companies that overlook Gen X may be sacrificing years of hard-earned expertise and leadership potential. So what can you do if you find yourself part of this sidelined group?

3 Indispensable Strategies for Gen Xers to Manage the Shift

  1. Build Your Network Like Your Career Depends on It (Because It Does)
    Keith Ferrazzi, author of Never Eat Alone, stresses the importance of relationship-building. As companies look to promote younger talent, maintaining and expanding your network is critical. Don’t just rely on internal contacts—branch out across industries, attend events, and reconnect with colleagues from your past. A strong network makes you indispensable, especially when decisions about layoffs or promotions arise. The key is to offer value before you need something, so engage with others regularly, whether it’s over a quick coffee or through LinkedIn.
  2. Master the New Tech and Trends
    While Gen X is often unfairly labeled as less tech-savvy, you can flip that narrative by mastering the latest tools in your industry. The Lean Startup teaches the value of iteration and constant learning, and this applies to your career as well. Stay curious, embrace change, and dive into the skills or software your company is adopting. Take online courses, read industry blogs, or even mentor younger colleagues to build rapport while sharpening your own skills.
  3. Leverage Your Experience with a Personal Brand
    As Good to Great points out, companies need “Level 5 leaders”—those who combine humility with fierce resolve. Gen X workers are often known for their independence and entrepreneurial spirit, which means you can shape your career path by developing a unique personal brand. Highlight your expertise, adaptability, and the decades of knowledge you bring to the table. Whether it’s through blogging, speaking at events, or contributing to thought leadership, positioning yourself as an industry expert makes you stand out in a sea of younger, less experienced workers.

The Bottom Line

It’s true that companies are leaning toward younger, cheaper talent, but Gen X workers still have incredible value to offer. By networking strategically, staying up-to-date with new trends, and reinforcing your personal brand, you can maintain relevance and carve out your own path—despite the shifting corporate winds. Ageism may be creeping in, but with the right strategies, you can stay one step ahead.